Why Company Culture is Becoming More Important
Every business has its own unique culture. And so does every department within that company. A culture is built up by the individual personalities within a group. It is formed by their contributions and collaborations. It is often the role of the manager to help establish an effective business culture that works to motivate the employees.
Company culture is becoming more important to businesses and employees. It’s the personality of the company that helps motivate the workforce to perform to their best. After all, each employee is spending eight hours a day with each other. That’s longer than they get to spend with their spouse or children.
There is a lot a manager can do to help establish a good culture within the business. But manipulating it after it is established can be a harder job to do. The work culture brings people together as a group that perhaps would not choose to do so outside of the office. Nurturing these relationships to help them stand the test of time is the role of the manager. And it’s not easy.
When you recruit new employees, emphasise the importance of your company culture. You want to create that sense of belonging rather than a burden. Teamwork rather than solitary pressure is very attractive to a workforce. Create a culture where it is the norm to communicate ideas. Make sure collaboration is highlighted and welcomed.
The culture of your business may be built upon opportunity as well as unity and acceptance. You may have clear career progression maps and pay scales. This offers a culture of reward. It often needs to be paired with measurable results. Time served is not enough if you want a business culture that is desirable to the workforce. You should be offering the opportunity for personal growth and development too.
Employees today need far greater flexibility in their working environment and hours to suit a good work-life balance. Fortunately, the technology is there so employees can work off-site and from home as it suits. Managers can better facilitate this by becoming masters of communication. Telephone, email, SMS, IM and video chat are all tools a good manager can effectively work with.
A culture blooms when every member of the company has high value to the working of the team and responsibility. To attract the best new recruits, you need to appeal to their personality. Offer the things that drive them, such as flexible working, career progression, and self-management. But be sure to integrate them into the company culture to ensure that culture continues to thrive.
Businesses that are run by a workforce that is motivated and highly productive usually have an excellent company culture. And managers work hard to drive that culture, keeping it dynamic and effective. You might offer employees work time to make a difference outside of the office. Volunteering in the company name offers your business a good reputation. It also offers your employees a chance to excel in other areas of their lives and make a difference to society.
Company culture is becoming more important for businesses of all sizes. The value of a good culture is enormous when it comes to recruiting the best talent too. Most importantly, it motivates and inspires your employees to perform at their very best level every day.
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